The AEJMC, or the Association for Education in Journalism and Mass Communications, is a 98-year-old organization that holds annual meetings for faculty members who teach journalism, advertising and public relations. It meets every year during the first week of August in some large U.S. city. Roughly half its 4,000 members show up to attend sessions in the sunless, underground meeting rooms of an anonymous convention hotel and to schmooze with friends they haven’t seen since grad school.
That’s grad school as in doctoral studies, for the most part. AEJMC seems to be dominated by people with PhD’s who conduct studies with names like “The Media and Identity Scale: Some Evidence of Construct Validity” and “The Influence of Interdependent Self-Construal on Consumers’ eWOM Behaviors in Social Networking Web Sites.” (I’m sure these are both very fine studies.)
The daily sessions begin at 7 a.m. and run until nearly midnight. There may be a dozen or more sessions during any given 90-minute time slot. The sessions are labeled in degrees of opacity: research panel session, refereed paper research session, high-density research paper session, scholar-to-scholar refereed paper research session, panel session, teaching panel session, mini-plenary teaching session. None of the four AEJMC staffers I consulted could define these terms. This schedule goes on for four days, plus a “pre-conference” day of workshops.
With so many choices, finding intriguing sessions at this year’s meeting in Denver was easy. I attended “Journalists and Numbers: They Can Mix,” “Planning, Launching and Running a Convergent Student News Website,” “11 Years of Terrific Teaching Tips” and “The New Convergence: Innovations in Industry and Academic Collaborations.” I went into one session by mistake but stayed for a fascinating account of how “K-State” University journalism professors helped rebuild the media infrastructure of a tiny Kansas town destroyed by a deadly tornado. Continue reading