Posts Tagged ‘ photojournalism ’

Newspapers and web video, part 3: Choosing the stories that need video

Over the past week, I’ve been reading what newspaper photographers and videographers have to say on the touchy topic of how their sites use web video.

Seems to me there’s a consensus that less IS more, which is exactly my point.

G.J. McCarthy, a photographer at the Dallas Morning News, posted this comment on sportsshooters.com’s message board: Continue reading

Further thoughts on newspaper video

It’s been fascinating to follow the debate that sprang up in response to my Sept. 23 post, “Newspapers should jettison (most of) their web video efforts.” Thanks to all who responded. You have given me much to ponder.

In the original post, I called for local and regional papers to be more selective in deploying their resources in today’s financially straitened times, not to abandon video altogether (emphasis added; not everybody read me correctly). While some categories of video draw visitors to newspaper sites, not every story needs multimedia, and much of what’s produced on newspaper sites goes to waste. Newspapers, I wrote, should play to their strengths.

As evidence, I cited a report from the Tow Center for Digital Journalism at Columbia University, which suggested earlier this year that fewer than 10 percent of unique visitors to newspaper and local-TV websites watch video streams. Anecdotally, I’ve found this to be true not just among middle-aged people like me but also among the undergraduates I teach.

Several commenters blamed these results the feckless way too many newspaper managers approach multimedia. Giving a reporter, or even a still photographer, a video camera doesn’t make that person a video journalist, any more than handing a photographer a notepad makes that person a writer. Training matters. Some newspapers have provided the necessary education, but many editors panicked once they decided to increase the multimedia on their sites. They shoved video cameras into the hands of nearly everyone on their staffs and demanded that they start shooting.

As Rebecca Gerendasy, a veteran video journalist from San Francisco, commented: Continue reading

Newspapers should jettison (most of) their web video efforts

Newspapers should take a hard look at* their largely feeble attempts to draw readers with web video. It’s a misuse of their shrunken resources. It’s not working. Though visits to newspaper websites keep growing, a small minority of visitors watches videos there.

*(Update, Oct. 14, 2011: My original post read: Newspapers should give up their largely feeble attempts to draw readers with web video. As the responses to this post flowed in, I realized I’d overstated my views in the lede. The title of the post [should jettison most of their web video efforts] better reflects my intent, and later posts on this topic [Oct. 8 and Oct. 14] further clarify my thinking as it evolved through the dialogue my original post engendered. Thanks to all who contributed to the discussion.) Continue reading

%d bloggers like this: