A recent Business Day front page in The New York Times featured an enjoyable story headlined “Rabbit Ears Perk Up for Free HDTV,” by Matt Richtel and Jenna Wortham. It reported on young people who have dropped their cable-television susbcriptions and replaced them with “the modern equivalent of the classic rabbit-ear antenna.
“Some viewers,” the story continued, “have decided that they are no longer willing or able to pay for cable or satellite service.” These viewers, “including younger ones, are buying antennas and tuning in to a surprising number of free broadcast channels. These often become part of a video diet that includes the fast-growing menu of options available online.”
“Cord-cutting,” as this phenomenon is known in media circles, has been much discussed in my Journalism 24/7 class, which examines the changing news industry. Good, I thought, here’s a story I can use in class. I turned to read the continuation on page B6, where I learned that from April to September, “cable and satellite companies had a net loss of about 330,000 customers.” Antennas Direct, a St. Louis manufacturer, “expects to sell 500,000 this year, up from 385,000 in 2009, according to its president.” A young couple in Minnesota and another in Virginia were quoted on their decisions to cut the cord and whether they miss the cable offerings.
So this cord-cutting thing is really happening, I thought as I finished my breakfast and glanced at page B7.
“ESPN Says Study Shows Little Effort To Cut Cable,” said the headline at the top of that page.
My first thoughts were snarky, I’ll confess: Is this evidence of some kind of internecine warfare on the biz desk? Don’t the Times business editors talk to one another? Ah, schadenfreude.
The ESPN story, by Brian Stelter, reported that Continue reading