Posts Tagged ‘ media relations ’

University media relations: help or hindrance for j-schools?

College and university journalism schools offer their students a built-in community to cover: the institution that houses their program. A campus offers practice in covering politics, budgets, race, education, crime, social trends – in short, many aspects of life in the wider world.

The institution’s media-relations personnel can play a key role in helping – or hindering – journalism educators who use the campus as a teaching tool. They can help students find scholarly and administrative sources for their stories, whether for class assignments or for the student media, or they can use their power to block access and prevent students from gaining needed reporting and interviewing experience.

The argument can be made that students must learn to deal with recalcitrant media-relations personnel, whom they will surely encounter as professionals. But questions arise: When does learning this lesson cease to be useful? What is the responsibility of a university administration to aid in the pedagogical efforts of the journalism program it sustains? Where the relationship has been problematic, have the parties resolved tensions and established useful working relationship? If so, how? What makes a good working relationship possible?

At Stony Brook, the opening of our School of Journalism in 2006 coincided with the departure of the university’s longtime spokesman, a former Newsday sportswriter. His replacement was the Continue reading

%d bloggers like this: